About The International Perfume Academy

The founder of The International Perfume Academy is Penny Williams, Creative Perfumer. Penny started TIPA in 2013, as a training division of Orchadia.

''I’ve always had a thirst for knowledge. How do things work – age 5 this related to flowers, insects, food and stones! Later, it became what makes people, businesses and products ‘work’. Lucky for me, my career developed in the fragrance industry which offers a window into every aspect of life, endless opportunities to explore and build understanding. At many points I was frustrated, how to learn more efficiently, how to access information and how to sift the good from the bad, how to be sure I really understood? This frustration extended to colleagues, customers and other connections, how could they do the same? There are very few short cuts to expertise, but learning from someone who really knows, who is happy and capable of effective sharing? I’ve always found this to be a brilliant start, so I endeavoured to do the same.''

This is why TIPA exists, we share our knowledge and insight as efficiently as possible so people can really understand.

In addition to being actively involved in the fragrance industry for over 28 years, Penny is a member of IFRA (the International Fragrance Association), deputy chairperson on the UK IFRA Technical Advisory Group and is a consultant to businesses globally through Orchadia.

Penny is also a full member of SIPC – the International Society of Perfumer-Creators and the British Society of Perfumers (BSP).

''Working with Penny in a training capacity is a delightful experience. She really cares about the project in hand and has a wealth of knowledge on so many subjects that she is like a walking encyclopedia. She is extremely approachable and her training sessions leave the delegates 'spellbound' and wanting to learn more. She has the rare ability to be able to talk with great technical expertise or to relate her subject in layman's terms. Her professionalism and attention to detail is second to none and her creativity continues to amaze me. Once you have discussed your requirements with her, the speed of accurate delivery is breathtaking! She injects light-heartedness into both her training presentations and also her written programmes and it is this that appeals to her audience. I can guarantee that if you engage Penny once, you will be wanting her to make return visits.''
From Janet Woodjetts as Training Manager of The Perfume Shop (part of the AS Watsons group)

''Working with Penny in a training capacity is a delightful experience. She really cares about the project in hand and has a wealth of knowledge on so many subjects that she is like a walking encyclopedia. She is extremely approachable and her training sessions leave the delegates 'spellbound' and wanting to learn more. She has the rare ability to be able to talk with great technical expertise or to relate her subject in layman's terms. Her professionalism and attention to detail is second to none and her creativity continues to amaze me. Once you have discussed your requirements with her, the speed of accurate delivery is breathtaking! She injects light-heartedness into both her training presentations and also her written programmes and it is this that appeals to her audience. I can guarantee that if you engage Penny once, you will be wanting her to make return visits.''

From Janet Woodjetts as Training Manager of The Perfume Shop (part of the AS Watsons group)

To find out more please visit the About Penny Williams page.