Bespoke Training

If you have specific training requirements in specialist areas relating to fragrance and fragranced products, we can provide bespoke solutions for you. These can be tailored to accommodate larger groups, integrate with existing internal programmes or even practical perfumery lab sessions. Take a look at some of the ways we have helped previous clients:

	The Client International fragrance company
Their Challenge They wanted a written training programme, aimed at people involved in fragranced product development both internally and for customers, which could be delivered internationally with relative ease. A key goal was to provide sufficient insight into the role of fragrance in products, that the participants could imagine the fragrance message more clearly, and to enable them to write compelling fragrance briefs which represented the best of what could be achieved for the product.		Our Solution We collaborated closely over several weeks and designed a multi chapter training programme including fragrance history, language, raw materials, fragrance classification and the art and science of perfumery. The programme included many visual elements and accompanying samples.
	The Outcome The participants gained rapid fragrance knowledge relevant to their roles and the fragrance company improved fragrance understanding and relationships within the business and with customers.

	The Client Leading cosmetic and skin care brand
Their Challenge They needed to grow fragrance expertise within the business to support the launch of their new fine fragrances but had a very short time until launch.		Our Solution We designed a training day to explore the sense of smell, to highlight the bias of individual fragrance preference so every fragrance in the range could be appreciated on its unique merits. We then focused on the new fragrances, exploring the marketing messages alongside the scents themselves; smelling top, middle and base notes and discussing and smelling key ingredients within them. The combined approach enabled great sharing of experience and ideas about fragrance and fragrance purchase drivers and decisions.
	The Outcome Rapid progress from fragrance beginners to enlightened and fascinated. Participants and management were confident about their products and better prepared for launch. They were also able to promote the key messages to colleagues for their greater appreciation and understanding of the new fragrances.

	The Client Leading fragrance retailer
Their Challenge They wanted to grow fragrance expertise within the business to support their commitment to excellent customer service through superior fragrance knowledge.		Our Solution We designed a training program to allow participants to understand fragrance on a deeper level by experiencing the fragrance creation process. There was plenty of opportunity to explore the sense of smell and communication around fragrance, both at product level and with each other. Across 3 events, participants developed fragrance briefs from which an initial fragrance was created, then attended a fragrance creation day during which they worked in the laboratory to adjust the fragrance character and attended insight sessions on marketing and packaging.
	The Outcome Unique experience which provided participants with a greater appreciation and understanding of fragrance which could be shared with customers and colleagues. Additionally, participants successfully completed the Advanced Perfume Training online course which, in addition to building further knowledge, gave valuable feedback to them and the business that they had, indeed, become more expert in fragrance.

	The Client Multi-national ingredient manufacturer
Their Challenge They wanted an insight into perfumery and the behaviour of perfumers in relation to the use of fragrance ingredients, so they could more effectively market and sell to perfume houses.		Our Solution We designed a training day which explored perfume creation from the perspective of the perfumer. We explored worked examples of perfumery decision making, the ‘why’ of perfume ingredient selection, in a variety of different scenarios. This included stability, regulations and cost effectiveness. The additional opportunity for questions and discovery provided additional insight and understanding.
	The Outcome Participants gained unique insider understanding that enabled them to focus more successfully on the fragrance sector.

	The Client International fragranced product supplier
Their Challenge Following emerging market growth in air freshening products, the internal team needed to better understand fragrance from a creative and safety perspective, so they could confidently communicate with new customers.		Our Solution We organised a training session which explored fragrance, fragrance ingredients and safety. We used tangible and well known references, including oranges, to highlight the nature of hazards on GHS Labels of fragrances so they were better understood and easier to explain to others. We also worked together on a fragrance brochure which helped bring fragrance confidence and understanding to a wider audience, both internally and with customers.
	The Outcome The participants and the business were reassured about fragrance and more confident about the benefits which enabled them to further grow fragrance sales.

Bespoke Training

Please contact us to discuss your training requirements.